OWNIT
Contact
ToursPricingAboutStart a projectDigitalContact

AI receptionists, websites and automation for UK small businesses

Never miss another enquiry. We build your AI receptionist, website and booking system around how you work, priced in pounds and set up to be UK GDPR-ready. You own what we build.

Hear the AI receptionist

Your AI receptionist, priced in pounds

It answers every call in your business name, day and night, books jobs and appointments into your diary and puts urgent calls through to you. You pay once to set it up, then a monthly plan for the call minutes, the one part with real running costs.

  • Starter

    £1,100setup

    then £179 a month

    Up to 500 AI minutes a month

    • Answers every call, day and night, in your business name
    • Takes the caller’s name, number and what they need
    • Answers from your services, prices, hours and FAQs
    • Books appointments and confirms them with the caller
    • Puts a caller through to a person when they need one

  • Growth

    £1,850setup

    then £299 a month

    Up to 1,500 AI minutes a month

    • Everything in Starter
    • Your calendar and CRM connected
    • Qualifying questions you choose
    • Missed-call recovery and follow-up messages
    • Call summaries, transcripts and analytics

  • Pro

    £2,600setup

    then £539 a month

    Up to 3,000 AI minutes a month

    • Everything in Growth
    • Several locations, with routing for each
    • Outbound follow-up and lead reactivation
    • Review requests after a job
    • Custom AI workflows and priority support

All prices exclude VAT, where it applies. Minutes beyond your plan are billed as overage, and your dashboard shows usage as you go. Above 3,000 minutes a month, a custom plan is priced on your volume.

For comparison, a typical mid-size UK agency charges around £3,000 setup and £300 a month for the Starter scope (OWNIT market research, October 2026).

How it works for a UK business

  • Answers in your business name

    You choose its name, voice and greeting. We write the script with you in UK English, from your services, prices, opening hours and the postcodes you cover.

  • Books into your diary

    It follows your availability and booking rules and confirms the booking with the caller. Calendar and CRM connections come with Growth and Pro.

  • Puts urgent calls through

    You set the rules: emergencies, sensitive calls and anyone who asks for a person go straight to you or your team.

  • Captures every enquiry

    Name, number and what the caller needs, every time. Growth and Pro add a summary and a transcript of each call.

  • Says it is an AI

    The greeting tells callers they are speaking to an AI assistant, says why calls are recorded if you record them, and offers a person.

  • Phone setup

    Ask us about phone setup on your free call. How the receptionist connects depends on your number and provider, and we will tell you plainly what works before you commit.

Want to hear one first? Try the live AI receptionist demo, or build your own agent and hear how it would greet your callers.

Built for tradespeople, practices and salons

Three example calls, written to show the flow. Your receptionist follows your own rules, wording and prices, and passes anything outside them to you.

Heating engineer, 9.40pm

An out-of-hours boiler call

  1. AI

    Good evening, [your business]. I’m the firm’s AI assistant, and calls are recorded so we get your details right. How can I help?

  2. Caller

    Our boiler’s stopped. No heating, no hot water.

  3. AI

    Sorry to hear that. What’s the postcode at the property?

  4. Caller

    LS6, in Headingley.

  5. AI

    Thanks, that’s in the area we cover. Is anyone at home elderly, unwell or with a young baby?

  6. Caller

    My mum’s staying with us. She’s 84.

  7. AI

    Then I’ll put you through to the engineer on call now. If we get cut off, they’ll ring you straight back on this number.

The summary you receive

Need
Boiler stopped, no heating or hot water
Area
LS6, Headingley, inside your area
Priority
Urgent: an 84-year-old at home
Outcome
Put through to the engineer on call

Call summaries come with Growth and Pro.

  • Checked the postcode against the area you cover
  • Put the urgent call through to the engineer on call
  • Books routine jobs, such as a service, into the diary instead
Plumbing and heatingElectricians

Dental practice, Monday morning

A new patient enquiry

  1. Caller

    Hi, I’d like to register as a new patient. I’ve also had toothache for a few days.

  2. AI

    I can help you register and book a first appointment. Is that for NHS or private treatment?

  3. Caller

    Private is fine.

  4. AI

    I can’t give clinical advice, so I’ve noted the toothache for the team. I have Tuesday at 9.20am or Wednesday at 2.40pm.

  • Booked the new patient appointment
  • Gave no clinical advice and flagged the toothache for reception
  • Passes anything outside its rules to your front desk
Dental practicesPhysiotherapy

Hair salon, Thursday

Rebooking with a deposit

  1. Caller

    Can I move my colour appointment from Saturday?

  2. AI

    Of course. I have Friday at 4pm or next Saturday at 11am with the same stylist.

  3. Caller

    Next Saturday, please.

  4. AI

    Done. Your deposit moves with the booking, and you’ll get a confirmation with the new time.

  • Moved the booking without a call back
  • Kept the deposit with the new time, as your policy says
  • Sends the confirmation in your salon’s name
Hair salonsBarbers

Examples only, not real customers. Placeholders in brackets are filled with your business details.

Websites, booking and CRM, priced in pounds

A fixed price for each build, agreed in writing before we start. You own the result: the code, the data and the accounts are in your name, and monthly plans are optional.

Prices in pounds, excluding VAT where it applies

  • Custom Websites

    A fast, custom website that turns visits into enquiries. Landing pages for a single offer or campaign.

    Launch website
    £1,250
    Growth website
    £2,500
    Scale website
    £5,200
    Landing page
    £630

  • Booking Systems

    Online booking on your website, synced to your diary, with deposits and reminders on Growth and Pro.

    Starter booking
    £1,550
    Growth booking
    £3,150
    Pro booking
    £5,950

  • CRM Systems

    Every enquiry, quote and customer in one place, with a pipeline your team will actually use.

    Starter CRM
    £3,050
    Growth CRM
    £6,550
    Pro CRM
    £13,000

  • Chatbots & AI Assistants

    A website chat assistant that answers questions, takes enquiries and books, and says it is an AI.

    Starter chatbot
    £1,900
    Growth chatbot
    £3,400
    Pro chatbot
    £5,600

  • AI & Business Automation

    Quotes, follow-ups, reminders and admin that run themselves between your tools.

    Automation Starter
    £1,100
    Automation Growth
    £3,350
    Automation Ops Overhaul
    From £8,100

  • WhatsApp Automation

    Confirmations, reminders, review requests and replies on WhatsApp, on Meta’s official platform.

    Plus a one-time setup fee, quoted in writing once your integrations are known.

    OWNIT Engage
    £219 to £369 a month
    OWNIT Engage Pro
    £439 to £729 a month
    OWNIT Customer AI
    £789 to £1,950+ a month

  • Hosting & Support

    Optional and month to month: managed hosting, backups, security and edits. You own the site either way.

    Hosting
    £19 a month
    Care
    £99 a month
    Care Plus
    £259 a month

Every service has three standard tiers and a custom quote. See the full price list, including apps, online shops and marketing, or get a free audit of your current website first.

Start with one service, or get it all in one package. Over 40% off until 31 December.

See all 34 offers

For new clients who accept a written proposal by 31 December 2026. The AI receptionist's monthly plan stays at its regular price. Offer terms

UK rules, explained plainly

What UK law and the ICO expect from an AI receptionist, a website and your marketing, and what we build in from the start.

General information, not legal advice. Checked against ICO guidance in October 2026. The ICO says its telephone marketing guidance is under review after the Data (Use and Access) Act, so check the latest before a campaign.

  • Tell callers it is an AI

    The UK has no general law yet like the EU AI Act’s duty to disclose AI. UK GDPR still asks you to be fair and open about how you use people’s information, and callers trust a receptionist that is upfront. Ours says it is an AI in the greeting and offers a person. If you serve customers in the EU, for example in Ireland, the EU AI Act can apply to you as well, because it covers AI whose output is used in the EU.

  • Call recording

    If you record calls, tell callers at the start that you record and why. The ICO calls a recorded message good practice, and the rest of your privacy information can sit behind a link, for example on your website. UK law lets businesses record calls on their own systems for legitimate business purposes, such as keeping accurate records, when they make reasonable efforts to tell callers that calls may be recorded. Keep recordings only as long as you need them.

  • UK GDPR

    Give callers and customers privacy information: what you collect, why, how long you keep it and who it is shared with. Have a lawful basis for each use, and a data processing agreement with anyone who handles personal data for you. When we host or run your system, we sign one on request, keep data for as long as you decide and let you answer access and erasure requests from one place.

  • Sales and marketing calls

    We build the receptionist to answer calls and send service messages, such as confirmations and reminders. Marketing calls are different. Automated marketing calls need specific prior consent under PECR, and the ICO says general marketing consent is not enough. Live sales calls must be screened against the Telephone Preference Service (and the Corporate TPS for businesses). Since February 2026, PECR fines can reach £17.5 million or 4% of global turnover, in line with UK GDPR.

  • Cookies on your website

    Since 5 February 2026, the Data (Use and Access) Act 2025 lets a website set cookies for statistics, and for remembering how the site looks, without asking first, as long as visitors are told and can opt out simply and for free. Advertising and tracking cookies still need consent. We set up your cookie banner to match.

  • Data between the UK and the EU

    Personal data can flow from the EU to the UK without extra transfer safeguards: the EU renewed its UK adequacy decisions in December 2025, and they now run to December 2031. We can host your website, booking system or CRM in a UK or EU region on request.

Working with us from the UK

OWNIT is a US company, OWNIT Software LLC, with a mailing address in Dover, Delaware. We work with UK businesses remotely and have no UK office. Here is what that means in practice.

Talk to us

Both are US numbers. WhatsApp works from any UK mobile, or book a free call in UK time.

  • Invoiced in pounds

    Quotes and invoices in pounds, matching the prices on this page, with the price fixed in writing before we start.

  • VAT

    Our prices exclude VAT. When a business outside the UK supplies services to a VAT-registered UK business, the customer usually accounts for any VAT under the reverse charge. Many sole traders are not VAT-registered, so ask your accountant how this applies to you.

  • Calls in UK time

    Book a free call and the calendar shows times in your own time zone. We reply within 24 hours.

  • Hosting and data

    Hosted in a UK or EU region on request, in accounts in your name, with a data processing agreement on request.

  • Everything in your name

    Code, data, domains and accounts are yours. If you ever leave, you take it all with you.

  • Written in UK English

    Websites, scripts and greetings in UK English: enquiries, postcodes, mobiles and diaries, not ZIP codes and cell phones.

AI receptionist or a virtual receptionist service?

Both answer your phone when you cannot. They suit different businesses, so here is a fair comparison.

Compared onAI receptionistVirtual receptionist service
How you payA one-time setup, then a monthly plan based on call minutes.Usually a monthly fee, or a charge per call or per minute, which grows with your call volume.
HoursEvery call, day and night, including several calls at once.Depends on the plan. Evening, weekend and bank holiday cover varies by service.
BookingsBooks straight into your diary, using your rules.Often takes a message for you to ring back, unless the service is given access to your diary.
Unusual or emotional callsFollows your rules and passes anything outside them to a person.A trained person handles nuance and judgement better.
ConsistencyThe same answers every time, from your prices and FAQs, updated when you change them.Depends on who picks up. Shared receptionists often cover many businesses.
Best forOwners who miss calls on jobs or out of hours and want bookings, not just messages.Businesses whose callers need a person on every call, or very complex enquiries.

Many businesses use both: the AI answers and books, and passes the tricky calls to a person. Read more in AI Receptionist vs Answering Service vs Virtual Receptionist.

Questions from UK businesses

Straight answers on prices, VAT, calls and data. Anything else, ask us on a free call.

Do your prices include VAT?

No. Every price on this page excludes VAT, where it applies. When a business outside the UK supplies services to a VAT-registered UK business, the customer usually accounts for any VAT under the reverse charge. Many sole traders are not VAT-registered, so check with your accountant how this applies to you.

Can I keep my existing phone number?

Ask us about phone setup on your free call. How the receptionist connects depends on your number and your provider, and we will tell you plainly what works for your business before you commit to anything.

Will callers know they are speaking to an AI?

Yes. We build the disclosure into the greeting, for example “I’m the AI assistant for [your business]”, and callers can ask for a person at any time. The UK has no law yet like the EU AI Act’s disclosure duty, but UK GDPR expects you to be open about how you use people’s information, and callers trust it more.

Can it record calls, and is that legal in the UK?

It can, and you can switch recording off. UK businesses may record calls for legitimate business purposes, such as keeping accurate records, when they make reasonable efforts to tell callers. We put a short recording notice in the greeting that says why you record, and you choose how long recordings are kept. This is general information, not legal advice.

Is it UK GDPR compliant?

We build it to be UK GDPR-ready: privacy information in the greeting or on your website, a data processing agreement on request, retention you set, and access and erasure requests handled from one place. Compliance also depends on how your business uses it, so we work alongside your adviser rather than certifying it.

Can it make sales calls for me?

It is built to answer calls and send service messages, such as confirmations and reminders. Automated marketing calls need specific prior consent under PECR, and live sales calls must be screened against the Telephone Preference Service. If outbound follow-up is part of your plan, we set it up around those rules with you.

Where is our data stored?

In accounts in your name, in the region you choose. We can host your website, booking system and CRM in a UK or EU region on request, and we list every service that handles personal data for you. Some AI model providers may process data outside the UK; we flag those and the safeguards they offer before you decide.

Will it book into my diary or job management software?

It books into your calendar, such as Google Calendar, using your availability and booking rules. Calendar and CRM connections come with Growth and Pro. If your job management software has an API, we can usually connect it, and we will tell you on the call if something cannot be done.

Do you have a UK office?

No. OWNIT is a US company, OWNIT Software LLC, that works with UK businesses remotely. We book calls in UK time, reply within 24 hours and invoice in pounds.

How long does setup take?

Usually 2 to 4 weeks from kick-off for the AI receptionist, depending on your call flows and the tools it connects to. Websites take 1 to 2 weeks for Launch, 2 to 4 weeks for Growth and 4 to 7 weeks for Scale. We test everything with you before it goes live.

Tell us how your calls come in

We will show you what your receptionist would say, and what it would cost in pounds. Prefer to start smaller? Get a free audit of your current website.

Free website audit

Free and no obligation. We reply within 24 hours. The free website audit offer runs until 31 December 2026.