Honest software comparisons for small businesses
Plain guides to the tools small businesses rent most, what they really cost as you grow, and when owning the software makes more sense than renting it.
- HubSpot alternatives for small service businessesFor small service businesses outgrowing per-seat CRM pricing.ComparesHubSpot, Pipedrive, Zoho CRM, Less Annoying CRM, Open-source CRM (Twenty), and a custom buildSeat math: what per-seat pricing adds up to for your team
- Calendly alternatives for service businessesFor service businesses that need payments, staff calendars and reminders.ComparesCalendly, Acuity Scheduling, Square Appointments, Cal.com, and a custom buildBooking fit: tick what you need, see which tools cover it
- Wix alternatives: Squarespace, WordPress, Webflow and moreSquarespace, WordPress, Webflow, Shopify for stores, or a site you own.ComparesWix, Squarespace, WordPress, Webflow, Shopify, and a custom buildExit test: what each platform lets you take with you
- Zapier alternatives: Make, n8n, Power Automate and custom codeMake, n8n, Power Automate or custom code you own.ComparesZapier, Make, n8n, Power Automate, and a custom buildTask math: one workflow, metered three ways
How we compare
Vendor sources, dated
Every price and feature comes from the vendor’s own pricing page or help center, linked at the end of each guide with the month we checked it.
Fair to every option
Each profile says what the tool does well before it says what to watch. No product is described as worse than the evidence shows.
When to stay, every time
Each guide says when the tool you already use is the right choice. Switching costs money, and sometimes renting is the better deal.
Our role, disclosed
OWNIT builds custom software you own. That is one option in every guide, and it is labelled as ours wherever it appears.
Spotted something out of date? Email hello@ownit24.com and we will check it and fix it.