Lead capture
Every lead lands in one list
Website forms, calls, ads, chat and email arrive with the source attached and an owner assigned, so nothing sits in someone's personal inbox.
CRM systems
Your pipeline, your data, finally yours.
One source of truth for every lead, deal and customer, built to match how you actually sell. No per-seat tax, no lock-in, no rented data. Just a CRM you own and your team loves.
No per-seat feesYou own the dataBuilt to your pipeline
Fixed priceAgreed in writing before any work starts
You own itCode, database and every record in your name
No seat feesAdd the whole team, the price stays the same
Free demo30 minutes, no obligation, replies within 24 hours
Watch one lead, start to finish
Follow-ups that send themselves.
One estimate request at 9:52 PM, followed from the first text back to a signed, paid job and a report that builds itself. Press play, or turn on the voice-over and let Blink walk you through it.
9:52
Get a free estimate
Request my estimateContacts
Waiting
Your team
Waiting
Pipeline
Waiting
Follow-ups
Waiting
Reports
Waiting
Calendar
Waiting
Your phone
Waiting
Your CRMWaiting for a lead
Monday, 9:52 PM. A furnace gives out, and a homeowner asks your website for an estimate.
Ten businesses where a CRM of your own pays off fastest.
We focus on businesses that sell through follow-up, where one missed call or forgotten quote is a lost deal. Pick yours and load the pipeline we would build.
Harbor & Main Realty / Pipeline
New this week18 leadsOpen pipeline$3.2MClosed this month4 homesFollow-ups due6 today
Leads from your website, portals and open housesNew buyer lead from your website
Real estate agents & brokerages
Buyers and sellers go with the agent who follows up. Website, portal and open-house leads land in one pipeline with reminders at every step, so nobody goes cold between showings.
What we build
- Buyer and seller pipelines, side by side
- Showing, offer and closing reminders
- Past clients nudged for referrals
Try the live pipeline demo
Free 30-minute demo. Fixed price before any work starts.
What your team works in, every day.
One system from the first enquiry to the signed deal. These are the parts your team will use most, built around your stages and your wording.
- Lead capture
Every lead lands in one list
Website forms, calls, ads, chat and email arrive with the source attached and an owner assigned, so nothing sits in someone's personal inbox.
- Follow-ups
Follow-ups that never slip
Each stage creates the next task, sequences send emails and texts for you, and anything overdue rises to the top of the list.
- Pipeline
The whole pipeline at a glance
Every deal by stage and value, with the ones that have gone quiet flagged while there is still time to save them.
- Customer record
One timeline per customer
Emails, calls, texts, notes, quotes and payments on one record, so anyone on the team can pick up where the last person left off.
- Reports
Reports without spreadsheets
Revenue, win rate, response time and lead source, always current, with nobody building a report by hand.
See these screens with your stages
Follow-ups
Follow-ups that never slip
Each stage creates the next task, sequences send emails and texts for you, and anything overdue rises to the top of the list.
Pipeline
The whole pipeline at a glance
Every deal by stage and value, with the ones that have gone quiet flagged while there is still time to save them.
Customer record
One timeline per customer
Emails, calls, texts, notes, quotes and payments on one record, so anyone on the team can pick up where the last person left off.
Reports
Reports without spreadsheets
Revenue, win rate, response time and lead source, always current, with nobody building a report by hand.
What a rented CRM really costs.
Per-seat pricing looks small until you multiply it by your team and the years you will use it. Put in your own numbers.
Cost check / Rented CRM
150100
per seat / monthAn example price. Change it to what you pay.
Rented seats over 3 years
$28,080 over 3 years
$9,360 a year · $780 a month
Seat fees only, from the numbers you entered. Add-ons and plan upgrades are not included.
Or own yours: one build, from $3,500.
No seat fees as the team grows, and the code and customer data are yours. You get a fixed price before any work starts.
Free 30-minute call. No obligation.
Rent a CRM, run on spreadsheets, or own it.
Most teams either pay per seat for software shaped around someone else's process, or run sales out of spreadsheets and inboxes. Here is how owning your CRM compares.
Rented CRMSpreadsheets & inboxOWNIT
Who owns your customer dataMatters mostThe vendor's servers, on their termsScattered across files and inboxesYou. Your database, in your name
Cost as the team growsPer seat, every monthNo fee, but hours of adminOne build, no per-seat fees
Fits your processTheir stages, fields and limitsOnly as good as whoever updates itYour stages, fields and rules
Follow-upsAutomation often on higher plansMemory and sticky notesTasks, reminders and sequences built in
ReportingAdvanced reports on higher plansBuilt by hand, often out of dateLive dashboards, included
IntegrationsTheir marketplace, paid connectorsCopy and pasteEmail, calendar, phone and forms wired in
Switching awayExports often partial, automations stay behindEasy, but there is little to takeFull export any time, no lock-in
Book a free demo 30 minutes, free, and you see a CRM built around your process
Click through a working CRM.
These are live demos, not mockups. Open a lead, move a deal or draft a reply, then picture it with your stages and your customers.
Book a free demo We will walk you through a CRM set up like yours.
From first demo to a pipeline your team actually uses.
A clear process, a fixed price and a CRM you approve before we build.
- 30 minutes
Free demo and audit
We look at how leads come in today, where deals stall and what your current tools cost, and show you a CRM like yours working.
- Within days
Pipeline and fixed price
You get your stages, fields and automations mapped out, a timeline and a fixed price. No work starts until you are happy with it.
- Before we build
Click through it first
Try the pipeline with sample deals from your business, change what you like, and approve it.
- Weeks, not months
Migrate and go live
We import your contacts, deals and history, connect email, calendar and phone, train your team and hand you the keys.
Start with a free demo No work starts until you have approved the pipeline and the price.
Connects to your email, calendar, phone and website.
Leads arrive on their own, emails and calls log themselves, and payments show up on the deal. No copying between tabs.
Email and calendar
- Gmail
- Outlook
- Microsoft 365
- Google Calendar
Phone and messaging
- Twilio calls and SMS
- Missed-call text back
Lead sources
- Website forms
- Meta lead ads
- Google Ads
Money
- Stripe
- QuickBooks
- Xero
Team and tools
- Slack
- Mailchimp
- DocuSign
- Zapier
Something else
If a tool has an API, we can connect it. We will tell you on the call if something cannot be done.
See a CRM built around how you sell.
Pick a time for a free 30-minute demo. We will walk you through a pipeline like yours and give you an honest ballpark, whether or not you work with us.
- Free 30-minute demo
- Fixed price agreed before any work starts
- No obligation, whatever you decide
- You own the code and the data
Rather talk now? Call +1 (812) 801-3148 or WhatsApp us
Questions, answered.
Straight answers on cost, timing and ownership. Anything else, ask us on the call.
How much does a custom CRM cost?
It is a one-time build with no per-seat fees afterwards. A starter CRM is $3,500, a CRM shaped around your sales process with roles, email sync and automations $7,500 (about 81% under a typical mid-size agency), and a full customer operation system $15,000. You get a fixed price in writing before we start.
How long does it take to build?
Most CRMs go live in weeks, not months, depending on scope and how much data we move across. You approve the pipeline before we build and get a firm timeline up front.
Can you migrate us from HubSpot, Salesforce or Pipedrive?
Yes. We move your contacts, companies, deals, notes and history across, mapped to your new pipeline, so your team starts with everything in place. Then you stop paying per seat.
Do we pay per user?
No. You pay once to build it and you own it. Add sales, operations and support without the bill climbing with every seat. An optional care plan covers hosting, updates and support, but you are never locked in.
Do we really own the data?
Yes. The database, the code and every record live in accounts in your name. You can export or delete everything at any time, and nothing is held back behind a plan tier.
What can it integrate with?
Email, calendars, phone and SMS, website forms, ad platforms, payments and accounting. If a tool has an API we can connect it, and we will tell you on the demo call if something cannot be done.
Will our team be able to use it on their phones?
Yes. It works in the browser on any phone or tablet, so people in the field can update deals, log calls and check their tasks between jobs, with no extra licenses.
From the OWNIT Journal
Plain-English guides from the OWNIT team: what things cost, what to own and what to skip.
Read the Journal- Buying Guides
Custom CRM or HubSpot? How Small Businesses Should Decide
Per-seat pricing, feature gates and data portability. When an off-the-shelf CRM stops fitting and what a custom one should include.
- Buying Guides
AI Receptionist vs Answering Service: Which One Books More Jobs?
Voicemail, a human answering service and an AI receptionist compared on the measure that pays the bills: whether the caller hangs up with an appointment.
- Buying Guides
Custom Website Cost in 2026: What Each Line of a Quote Pays For
A line-by-line reading of a small-business website quote: the one-time work, the running costs most proposals leave out, and the questions that show whether a price is fair.
CRM systems
Ready to own your pipeline?
Book a free demo, we’ll map your sales process and show you a CRM built around it, with no per-seat fees and your data in your hands.
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