Missed call calculator
For pest control, plumbing, HVAC and other home service owners. Put in your own numbers and see how many jobs and how much revenue unanswered calls could be costing you each month.
Revenue at risk, estimated
about $11,600 a month
about $139,300 a year
- Calls a month100 a week × 4.33 weeks
- 433
- Missed calls a month433 × 48% missed
- 208
- Qualified leads among them208 × 38% qualified
- 79
- Likely lost jobs a month79 × 42% convert
- 33
- Revenue at risk a month33.2 jobs × $350
- about $11,600
In plain words: missed calls × qualified share × convert share = likely lost jobs. Lost jobs × job value = revenue at risk. A year is that month × 12.
This is an estimate, not a promise. It assumes missed callers would have behaved like answered callers. Some would not have: some call back later, and after-hours callers can differ.
Our AI receptionist answers calls 24/7. Plans start at $299/mo with 500 AI minutes included, plus a one-time setup of $849 (offer until December 31, regular price $1,500).
At $350 a job, the monthly price equals about 1 extra booked job a month, and the setup about 3 jobs, once. That is revenue, before your costs. See all plans
Not ready for a call? Ask for a free Missed-Call Audit: we call your business after hours and send you a one-page report. Get the free audit
How the math works
- Missed calls
- Calls per week × 4.33 weeks gives your calls a month. Multiply that by your share of calls missed.
- Likely lost jobs
- Missed calls × the share that would be qualified leads × the share of those that would convert on the call.
- Revenue at risk
- Likely lost jobs × your average booked job value. The yearly figure is the monthly figure × 12.
- The big assumption
- It assumes missed callers would have behaved like answered callers. Some call back later and after-hours callers can differ, so read the result as money at risk, not money guaranteed.
This is an estimate, not a promise. It shows revenue at risk from your inputs. It does not predict what any answering service or AI receptionist would win back.
Where the starting numbers come from
- Calls per week
- 100
- A placeholder, not a benchmark. Check your phone log.
- Share of calls missed
- 48%
- Invoca’s 2026 home services report says 52% of callers speak with a person, which leaves 48% who do not. That counts every inbound call, including misdials and quick hang-ups. The answer rate rises to 65% on calls over 15 seconds and 73% on calls over 30 seconds.
- Qualified leads
- 38%
- Invoca: 38% of calls answered by a person are leads, in home services and across all industries.
- Convert on the call
- 42%
- Invoca: 42% of those leads convert on the call across all industries. Its home services report says 45%, so this starting number is slightly cautious.
- Average job value
- $350
- A placeholder with no source behind it. Use your own number.
Invoca’s numbers come from a dataset of over 70 million calls tracked on its own platform, so they describe its customers and your business may look different. Sources checked November 2026.
Questions, answered
What the estimate means, and what it leaves out.
How accurate is this estimate?
It is only as good as the numbers in it. The percentages start at published benchmarks, which describe other businesses, not yours. Your phone log gives you a closer answer for calls and missed calls, and only you know your job value.
Does the 48% include wrong numbers and hang-ups?
Yes. It counts every inbound call that did not reach a person. In the same home services report, 73% of calls over 30 seconds reached a person, so 27% did not. If your call count leaves out wrong numbers and hang-ups, 27% is the more cautious number to use.
Would an AI receptionist win back all of this?
No, and we will not promise a number. Answering a call is not the same as booking the job. This page shows what is at risk, and your own call data after you go live is the only real measure of what comes back.
What does the AI receptionist cost?
Plans start at $299/mo with 500 AI minutes included, plus a one-time setup of $1,500, or $849 on our offer until December 31. Extra AI minutes and third-party costs such as SMS are separate. Every plan is on our pricing page.
What is the free Missed-Call Audit?
We call your business after hours and send you a one-page report. It is free. Use the Get the free audit link on this page to reach our booking page and leave your details.
Do you store what I type?
No. The math runs in your browser. Nothing you type into the calculator is saved or sent, and there is no sign-in.
