Never miss a follow-up
Every enquiry, quote and booking gets a timely reply, even at 2am or on your busiest day.
Follow-ups that send themselves.
Confirmations, reminders, follow-ups and review requests, triggered by your website, booking system or CRM. Sent from your own domain, with no per-contact fees.
Running on its own
WhenNew bookingYour booking system
ThenInstantly
SendYou're booked: Wednesday at 10:00From hello@yourbusiness.comSent
From your own domain, signed with SPF, DKIM and DMARC
One booking. Six moments. Zero chasing.
Press play or drag along the timeline. Each email goes out on its own, at the right moment, from your domain.
Mon 9:12 PMA customer books online, after hours
Sam's inbox0 emails, all automatic
Nothing sent yet. The first email goes out the moment the booking lands.
- When
- New booking in your booking system
- Rule
- Starts this customer's journey
Nobody at the desk and nothing to remember. Everything that follows runs on its own.
Which moments does your business miss today?
Booked, Mon 9:12 PM. No email yet.
What automated follow-up delivers.
- 30%fewer no-shows with reminders
- 3×more reviews collected
- 6 hrsof admin saved each week
- $0per-contact fees
Illustrative of typical outcomes, results depend on your volume, audience and flows.
The right email, at the right moment, every time.
Instant confirmations
Bookings and orders are confirmed in seconds, so customers feel looked after straight away.
Fewer no-shows
Reminders go out before every appointment, with an easy link to reschedule instead of skipping.
More reviews
A friendly review request lands after every job, when customers are happiest to help.
From your own domain
Emails come from your business address with proper authentication, not a shared platform one.
No per-contact fees
Your list can grow as big as it likes without the monthly bill climbing with it.
Watch one customer, start to finish
Booked, reminded, thanked, won back.
One furnace tune-up booked at 10:14 PM, followed through every email that sends itself, all the way to the win-back a year later. Press play, or turn on the voice-over and listen along.
10:14
Book a furnace tune-up
Book my tune-upTriggers
New booking · website
Calendar
Waiting
Customer
DBD. BrooksNew customer · website
Your domain
Waiting
This month
Waiting
Send log
Waiting
Revenue
$129Tune-up booked · due Sat
Your email automationsSending on its own
10:14 PM. The furnace groans to life for the first time this fall, so they book a tune-up online.
Every email your business should send.
The emails
- Booking confirmations
- Order confirmations
- Appointment reminders
- Lead follow-ups
- Quote chasers
- Onboarding sequences
- Review requests
- Invoice & payment emails
The triggers
- Website form triggers
- CRM & calendar triggers
The sending
- Own-domain sending
- Delivery & open tracking
From manual chasing to autopilot.
- 1
Map the moments
We list every point where a customer should hear from you, from first enquiry to review request.
- 2
Write & design
Clear, on-brand emails in your voice, with the right timing, conditions and personal details.
- 3
Wire the triggers
We connect your website, booking system, payments or CRM so emails fire on real events.
- 4
Test, launch & own
Every flow is tested end to end, then handed over with a send log, so you always see what went out.
Stop paying more as your list grows.
Email automation SaaS
- PricingPer contact, climbs as you grow
- Your dataContacts held on their platform
- TriggersLimited to their integrations
- LogicConstrained by their builder
- SendingTheir infrastructure, their limits
- Lock-inFlows trapped in their tool
Built for you by OWNIT
- PricingOne build, no per-contact fees
- Your dataIn your own accounts
- TriggersAny event in your systems
- LogicExactly your business rules
- SendingYour domain, your provider
- Lock-inNone, you own it
Nothing is trapped in someone else's tool.
The flows, your contacts and the sending account all live in your own accounts, so you can change anything at any time. No per-contact fees as your list grows.
Triggered by the tools you already run.
If your system records it, it can trigger an email. Where there is no direct connection, we build a small bridge.
- Gmail / Google Workspace
- Microsoft 365
- Amazon SES
- Postmark
- Resend
- Stripe
- Google Calendar
- Calendly
- Your booking system
- Your CRM
- Website forms
- Webhooks
Automations that fit how you serve customers.
A clinic needs reminders, a store needs order updates, a contractor needs quote follow-ups. We map the emails your business actually needs, pick a starting point.
Questions, answered.
What can trigger an email?
Almost anything that happens in your business: a form submission, a new booking, a payment, a status change in your CRM, a date coming up, or a customer going quiet. If your system records it, we can act on it.
Will emails come from our own address?
Yes. We set up sending from your own domain with SPF, DKIM and DMARC authentication, which helps deliverability and means customers see your name, not a platform's.
Do we need to switch our booking system or CRM?
No. We connect to what you already use through its API, webhooks or calendar. Where there's no direct connection, we build a small bridge.
How is this different from Mailchimp or HubSpot sequences?
Those tools charge by contacts or seats and keep you inside their builder and integrations. We build the flows around your systems and rules, sending through your own provider account, so costs stay low as you grow and nothing is locked in.
Can customers unsubscribe or change preferences?
Yes. Marketing emails include a clear unsubscribe and preferences link, and we keep transactional messages like confirmations separate so they always get through. We set things up with GDPR and CAN-SPAM in mind.
How long does it take?
A core set of confirmations and reminders is often live within a couple of weeks; longer multi-step journeys take a little more. We scope it precisely on your free call.
Still wondering what to automate first? We will map it with you.
From the OWNIT Journal
Plain-English guides from the OWNIT team: what things cost, what to own and what to skip.
Read the Journal- AI Automation
n8n, Zapier, Make or Custom Code: Choosing Your Automation Layer
Task-based pricing, self-hosting and error handling. A practical comparison for businesses moving beyond their first five automations.
- AI Automation
AI Agent, Chatbot or Workflow? A Plain Guide for Business Owners
Three terms that vendors use interchangeably and that mean very different things for cost, risk and results.
- AI Automation
WhatsApp Business Automation for SMEs: What Works in Europe and India
Missed-call recovery, appointment reminders and lead follow-up on the channel your customers already open every day.
Email automation
Ready to put follow-ups on autopilot?
Book a free call, we'll map every email your business should be sending and show you how to automate them from your own domain, with no per-contact fees.
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