OWNIT
Contact
ToursPricingAboutStart a projectDigitalContact

Bulk email you own, not rent.

Your own newsletter tool, with templates, segments, scheduling and reporting. It sends through your own provider account, so there is no per-subscriber fee.

Compare what you pay

Own your list. Stop paying per subscriber.

Drag to your list size. Rented platforms charge more as your list grows; your own tool only pays for the emails it sends.

10,000 subscribers

Campaigns a month

Want the real numbers for your list?

Rented platform

Per-subscriber pricing, illustrative range

$90 to $180

a month, and it climbs as your list grows

Your own tool

Sending through your provider account

$4 to $40

a month in sending, for 40,000 emails. $0 per subscriber.

Illustrative ranges, not quotes from any provider. Sending assumes a pay-as-you-go provider at 10 cents to $1 per 1,000 emails. Owning means a one-time build, from $1,500 for the starter setup, with the full maths for your list shown on your free call.

Template, segment, schedule. Sent.

Built for the people who write your newsletter, not for developers. Try a campaign on a sample list.

Demo on a sample list of 12,480

Pick a template

Template step

What owning your email tool saves.

Your list stays the same size on both sides. Only the bill changes.

Run your own numbers
  • lower monthly email costs80%
  • per-subscriber fees$0
  • to build a campaign from templates10 min
  • of your list, owned by you100%

Illustrative of typical outcomes, savings depend on your list size, send volume and current plan.

Watch one campaign, start to finish

Bulk email, owned outright.

One holiday promo from a neighborhood salon, followed from picking the segment to the bookings it brings in. Press play, or turn on the voice-over and follow along.

Mon 9:12 PMPer-subscriber fees: $0
9:12

Who gets it?

Booked last December386
Color clients412
Everyone2,140
Use this segment
Your list
2,140subscribers386in this segment
Templates
Waiting
Your sender
Waiting
Reports
Waiting
Bookings
Waiting
Client
Waiting
Revenue
Waiting
Your email toolSending from your domain

9:12 PM. The salon's closed, and you pick who gets the holiday promo.

Your list is an asset. Stop renting access to it.

No per-subscriber pricing

Grow from 1,000 to 100,000 subscribers without your software bill growing alongside.

Template library

On-brand templates and saved blocks, so every campaign starts most of the way done.

Smart segments

Send the right message to the right people by tag, behaviour, location or purchase history.

Personal at scale

First names, recent orders, local details and custom fields merged into every email.

Clear reporting

Opens, clicks, bounces and unsubscribes per campaign, with no upgrade tier to unlock them.

Your list, your data

Subscribers live in your own database. Export them any time, no permission needed.

The per-subscriber bill only goes up.

Rented email platformMonthly statement

  • PricingPer subscriber, rising as you grow
  • Your listHeld on their platform
  • TemplatesTied to their editor
  • FeaturesBest tools on higher tiers
  • BrandingTheir badge on lower plans
  • Lock-inLeave and rebuild everything

Your own tool, by OWNITYours to keep

  • PricingLow sending cost, no per-subscriber fee
  • Your listIn your own database
  • TemplatesStandard HTML, fully portable
  • FeaturesSegments & reporting included
  • BrandingOnly your brand, always
  • Lock-inNone, you own it

Leave any time, and take everything with you.

Subscribers live in your own database and export whenever you like. Templates are standard HTML. Unsubscribes and suppressions come across when we move your list, so nobody who opted out gets emailed.

From rented platform to your own tool.

  1. Move your list

    We import your subscribers, tags and unsubscribes cleanly, so nobody who opted out gets emailed.

  2. Build your templates

    A library of on-brand, responsive templates and blocks for the campaigns you send most.

  3. Connect your sender

    The tool sends through your own Amazon SES, Postmark or similar account, on your domain.

  4. Send, measure & own

    Schedule campaigns, watch opens and clicks, and keep the tool, the data and the templates.

Everything a newsletter platform does, owned.

  • Template library
  • Reusable content blocks
  • List management
  • Segments & tags
  • Personalisation fields
  • Scheduled sends
  • Open & click reporting
  • Bounce handling
  • Unsubscribe & preferences
  • CSV import & export
  • Own-domain sending
  • Team roles & access

Sends through accounts you own.

Sends through

  • Amazon SES
  • Postmark
  • Resend
  • SendGrid
  • Mailgun
  • Gmail / Google Workspace
  • Microsoft 365

Subscribers come from

  • Stripe
  • Shopify
  • Your CRM
  • Website sign-up forms
  • CSV import

Campaigns for every kind of audience.

A store announcing a sale, a clinic sharing health tips and a school emailing parents all need different lists and layouts. We set yours up, pick a starting point.

Retail

Hospitality

Education

Health & Fitness

Real Estate

Memberships & SaaS

Questions, answered.

How much can we save compared with Mailchimp or Klaviyo?

It depends on your list size. Rented platforms charge more as your list grows, while sending through a provider like Amazon SES costs a small fraction of a cent per email. For larger lists the monthly difference is usually significant, and we show you the maths on your call.

Will our emails land in the inbox?

We set up your domain with SPF, DKIM and DMARC, handle bounces and complaints automatically, and help you ramp up sending gradually. Good list hygiene and relevant content do the rest, and we guide you on both.

Can you move our existing list over?

Yes. We import subscribers, tags and custom fields, and carry over unsubscribes and suppressions so people who opted out stay opted out.

Does it support GDPR and CAN-SPAM?

The tool includes consent records, one-click unsubscribe, preference management and your business address in every footer. We build it to support compliance, and flag anything in how you collect sign-ups that needs attention.

Can our team use it without technical skills?

Yes. Pick a template, drop in your content, choose a segment and schedule it. It's built for the people who write your newsletter, not for developers.

How long does it take?

A working tool with your list, templates and sending set up typically takes a few weeks. We scope it precisely on your free call.

From the OWNIT Journal

Plain-English guides from the OWNIT team: what things cost, what to own and what to skip.

Read the Journal

Bulk email

Ready to own your email list?

Book a free call, we'll compare what you pay today with an owned email tool and show you exactly how your list, templates and reporting would move over.

Talk to our team

No spam · No obligation · Reply within 24 hours