Analytics dashboard
Insight
- What it is
- A live view of revenue, orders, conversion and channels, with date ranges and one-click export.
- What it replaces
- Weekly reports stitched together by hand from four different exports.
Custom software & tools
The exact tool your business needs, built once, owned forever.
Internal tools, dashboards, client portals and full apps, designed around how your business actually runs. No subscriptions, no compromises, just software you own and control.
Built to your workflowFull source handoverNo lock-in
Watch one repair, start to finish
One app, built around your shop.
One car, from a Sunday night booking to a paid repair, with the inspection, the approval and the day's report in one app built for the shop. Press play, or turn on the voice-over and let Rex walk you through it.
9:14
Book a service
Book my drop-offService board
Waiting
Technicians
Waiting
Approvals
Waiting
Parts
Waiting
Dashboard
Waiting
Customer texts
Waiting
Invoices
Waiting
Your shop appWaiting for a job
Sunday, 9:14 PM. A check engine light, and a drop-off booked straight into your shop's own app.
Custom software
We build the portals, dashboards and internal tools your business runs on, shaped around how your team already works. You own every line.
Book a free strategy call 30 minutes · free · no obligation
- No per-seat feesOne build, not a bill for every user, every month.
- Fixed price, agreed firstScope, timeline and price in writing before any work starts.
- Prototype before we buildClick through the key screens and approve them first.
- Yours, in writingSource code, data, accounts and IP in your name.
Ten things businesses build instead of renting.
Each one replaces a stack of subscriptions, spreadsheets or manual steps. Open one to see the kind of software we would build around how you work.
Clients stop emailing to ask where things stand. A portal in your brand shows every project, file and invoice in one place, and retires the shared folders and long email threads.
- Secure client logins, each with their own view
- Project status, files and approvals
- Invoices paid online by card or bank
If Monday starts with someone stitching exports into a spreadsheet, a live dashboard pays for itself. It pulls from the tools you already use and shows each person the numbers they own.
- Live KPIs from the tools you already use
- A view for each team and role
- Scheduled reports and threshold alerts
Quotes built in spreadsheets are slow and easy to get wrong. Your prices, margins and rules go into one tool that produces a branded quote in minutes and tracks it until it is signed.
- Your price book, margins and rules
- Branded PDF quotes with e-signature
- Signed quote to invoice in one click
When stock lives in one sheet and orders in another, you oversell, overbuy and lose hours reconciling. One system tracks stock across every location and flags what to reorder before it runs out.
- Stock across warehouses and stores
- Low-stock alerts and purchase orders
- Barcode scanning from any phone
Paper job sheets and group chats lose jobs and slow down invoicing. The office dispatches from one board, technicians see their day on their phone, and finished jobs turn straight into invoices.
- Dispatch board and a technician app
- Photos, checklists and signatures on site
- Finished jobs invoiced the same day
A marketplace lives or dies on search, trust and payments. We build the listings, reviews, messaging and split payouts on a platform you own, instead of a rented template with its own rules.
- Listings with search, filters and maps
- Reviews, messaging and verified profiles
- Card payments with automatic payouts
If your idea is software other businesses will pay for, you need a real product, not a slide deck. We build the first version with sign-up, billing and admin, and the code and the customers are yours.
- Sign-up, teams and subscriptions
- Stripe billing, trials and invoices
- An admin view with usage analytics
Course platforms charge every month, and some take a cut of each sale. Your own platform keeps the members, the content and the revenue, built around how you actually teach.
- Courses, lessons and drip schedules
- Memberships, bundles and coupons
- Progress tracking and certificates
Your team loses hours hunting through handbooks, contracts and old emails. An assistant built on your own documents answers in seconds, shows where each answer came from and keeps your data in your accounts.
- Search across docs, drives and wikis
- Answers with sources your team can check
- Access that follows each person's role
Most back offices run on a patchwork of admin screens, inboxes and manual steps. One panel lets staff approve, refund and edit records, with permissions for who can do what and a log of every change.
- Approvals and refunds with spending limits
- An audit log on every change
- Bulk edits, imports and exports
Off-the-shelf rents you 80%. Custom owns you 100%.
Rented software fits most of your process and leaves your team working around the rest, one seat at a time. Owned software fits all of it, and the code, the data and the IP are yours.
Five tools that almost fit, or one system that does.
An example of the stack a team of eight might rent today, next to what replaces it.
RentingExample
- CRM8 seats$240/mo
- Scheduling app8 seats$96/mo
- Form builder1 account$49/mo
- Invoicing1 account$35/mo
- Reporting add-on1 account$60/mo
- Spreadsheets gluing it togetherWeeklyHours
Example total$480/moplus the hours, and it grows with every hire
Owning
One system, yours.
- One login for the whole team
- Built around your workflow and your names
- No per-seat fees as you hire
- Code, data and IP in your name
- Optional care plan, never required
Rent it, commission it, or own it.
Three ways to get the software your business runs on. Here is where each one leaves you.
CriterionOff-the-shelf SaaSTypical dev agencyOWNIT
Fits how you workMostly, plus workaroundsYes, to the agreed specMapped from your workflow, approved as a prototype
Code and dataThe vendor's; you rent accessDepends on the contractYours, written into the contract
Cost as you growRises with every seat and tierRetainers for most changesNo per-seat fees, care plan optional
PriceLow to start, rent foreverPremium agency ratesOften half of agency rates, or less
TimelineInstant, then months of adaptingOften monthsWeeks, not months, for a first version
Changes laterWait for their roadmapBack in their queueChange anything, it is your code
Lock-inHard to leave with your dataOften tied to their teamNone, take it to any developer
Book a free strategy call 30 minutes · free · no obligation
Real software you can click through today.
Working demos, not mockups. Each is the kind of system we build, and each replaces something businesses rent or do by hand.
Sales CRM
Pipeline
- What it is
- A deal board by stage with pipeline value, win rate and every contact in one place.
- What it replaces
- A per-seat CRM subscription, and deal notes living in inboxes.
Invoicing tool
Ledger
- What it is
- Branded invoices with line items, tax and payment terms, created and sent from one screen.
- What it replaces
- Invoice templates in a word processor and a separate invoicing subscription.
AI on company documents
Brain
- What it is
- An assistant that answers staff questions from your handbooks, pricing and playbooks, citing the source every time.
- What it replaces
- Digging through shared drives, and asking the one person who knows.
Workflow automation
Flow
- What it is
- A visual builder that routes every new lead: score it, add it to the CRM, send the welcome email and alert sales.
- What it replaces
- Copying form entries by hand, or an automation tool billed per task.
Leads and jobs CRM
Rivera Home Co.
- What it is
- Every enquiry from the website, chat, calls and referrals on one board, from new lead to won job.
- What it replaces
- Leads scattered across voicemail, email and a whiteboard in the office.
Four steps. You approve every one.
Nothing is built until the price is fixed and your team has clicked through the prototype.
- 30 minutes
Free strategy call
We walk through how the work gets done today, where it breaks and what the software must do, and show you builds like it.
- Within days
Scope and fixed price
The screens, features and integrations in writing, with a timeline and a fixed price. Nothing starts until you agree.
Price agreed first - Before we build
Click through a prototype
Your team tries the key screens on a clickable prototype, changes what it likes, and signs it off.
You approve it - Weeks, not months
Build, launch, hand over
We build in short cycles you can see, move your data across, train your team and hand over the code and accounts.
Built with
Modern, widely used tools, so any good developer can pick up your code.
- React
- Next.js
- Tailwind
- Node.js
- Supabase
- Firebase
- AWS
- Cloudflare
- Stripe
- OpenAI
- Framer Motion
- Three.js
Get a free software plan in 30 minutes.
Walk us through the process you want to fix. You will leave with a first sketch of the system, an honest ballpark and a timeline, whether or not you work with us.
- A first sketch of the system and its screens
- An honest ballpark price and timeline
- Which subscriptions it could replace
- No obligation, and no sales pressure
Rather talk now? Call +1 (812) 801-3148 or WhatsApp us
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The questions everyone asks first.
It is a one-time build with no per-seat fees afterwards. A starter internal tool is $6,000, a dashboard or portal with roles and integrations $12,000 (about 70% under a typical mid-size agency), and web apps or SaaS platforms start at $20,000. Bigger scopes get a custom quote, and you get a fixed price in writing before any work starts.
A focused first version usually launches in weeks, not months. You approve a clickable prototype before we build and get a firm timeline up front. Bigger systems ship in stages, so your team starts using it early.
Yes, 100%. On handover the full source code, the database and every account move into your name. No black boxes, and you can take it to any developer.
Completely. We lead discovery, design, build, integrations, hosting and handover. You bring the business knowledge and we turn it into software, explained in plain English the whole way.
Almost always. CRMs, accounting, payments, calendars, spreadsheets and internal systems: if it has an API or a database, we can connect it and keep everything in sync.
Yes. We build multi-tenant SaaS apps with sign-up, Stripe billing, dashboards and admin: a first version you can launch and sell, built to grow with you.
An optional care plan keeps it fast, secure and improving for a small monthly fee. Because you own the code, you are also free to maintain or extend it however you like.
From the OWNIT Journal
Plain-English guides from the OWNIT team: what things cost, what to own and what to skip.
Read the Journal- Buying Guides
AI Receptionist vs Answering Service: Which One Books More Jobs?
Voicemail, a human answering service and an AI receptionist compared on the measure that pays the bills: whether the caller hangs up with an appointment.
- Buying Guides
Custom Website Cost in 2026: What Each Line of a Quote Pays For
A line-by-line reading of a small-business website quote: the one-time work, the running costs most proposals leave out, and the questions that show whether a price is fair.
- Buying Guides
What an AI Automation Agency Really Costs in 2026
Published price bands, the line items agencies rarely itemize, and how to tell a fair quote from an expensive subscription in disguise.
Custom software & tools
Ready to own the exact tool your business needs?
Book a free scoping call, we’ll turn your process into custom software, built once and owned by you, for a fair fixed price.
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