Search & AEO

Getting found, and getting cited, in Google and in AI answers.

2 stories in this section


Answer Engine Optimization, Explained: How to Get Cited by AI

SEO, AEO and GEO are converging. What actually earns a citation in ChatGPT, Perplexity and Google's AI answers, and what is hype.

3 min read

People now ask questions of assistants and read one synthesized answer instead of ten blue links. Being the source behind that answer is a new kind of visibility. It is also, to a surprising degree, the old kind: clear pages, trustworthy authors and technical hygiene.

Continue reading: Answer Engine Optimization, Explained: How to Get Cited by AI

More in Search & AEO

Other sections